Service for Fourth Floor Creative. The Iceborne marketing campaign.
The campaign focused on the idea of squad-building camaraderie in preparation for the release of the expansion, ending with an “expert gamers meet noobs” in-game co-op training session once the team had bonded in the icy wilderness with real-life challenges like climbing a glacier.
Creators: Arekkz Gaming, Rage Gaming, My name is Byf, and MessYourself/MessYourself Gaming.